Xbox 360 Doubles PS3 Sales Rate In Europe

Sales of Xbox 360 in the UK surged 214 percent in Europe over the last the two weeks, giving Microsoft's console a sales rate double that of Sony's PlayStation 3.

Microsoft Interactive Entertainment Business EMEA VP Chris Lewis pegged the surge on a new advertising campaign, the console's recent price cuts, and a perception of value among the current-gen lineup.

Though the ChartTrack-sourced figures are specific to the UK, Lewis took them as evidence of momentum throughout the continent.

If the upswing becomes a long-term trend, it will help Microsoft widen a lead that has stayed relatively constant. In the year-long period ending this August, Xbox 360 and PlayStation 3 each saw their install bases increase by about a million units -- though Microsoft's machine holds a lead of .9 million.

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